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Run & Grow

We keep it running, and keep making it better.

Outreach wears out. Messages stop landing, signals drift, and your market moves. Run & Grow keeps what we built working and adds the next play when your team is ready, with a monthly review against your pipeline. Both founders steer it. Choose Embedded to also have Thom McAleer inside your sales team.

Monthly, two tiers

The problem

Systems nobody owns stop working.

Most builds fade within a few months. Not because they were built badly, but because looking after them is nobody's job.

  1. 01

    Automations break quietly

    A field gets renamed or a tool changes, and a workflow stops without anyone noticing.

  2. 02

    Plays wear out

    A message that booked meetings in spring is ignored by fall.

  3. 03

    Nobody checks the numbers

    Without a monthly look, nobody knows what's working until the quarter is missed.

Our solution

What we take on each month.

Every client gets the first four, steered by both founders. Embedded adds the last two, with Thom McAleer working inside your sales team.

Automations and AI agents watched

Workflows and AI agents monitored: outputs spot-checked, instructions and guardrails tuned, and anything that breaks fixed before your reps notice.

Plays tuned

Messages, signals and scoring adjusted against which accounts actually turned into meetings.

New plays

The next play added when your team is ready, one at a time, once the last one has proven itself.

Monthly pipeline report

Pipeline created, meetings booked, what changed and what we do next.

Weekly pipeline review

Embedded. Thom runs the review with your team, so every deal leaves with a next step.

Coaching, forecasting and hiring

Embedded. Rep coaching on live deals, a forecast you can plan on, and help with sales strategy and hiring.

How it runs

Week by week.

The same rhythm every month, so you always know what's happening and what comes next.

  1. Every week

    Keep it running

    Data checks, sync errors, sending health and agent outputs watched, and fixed before your reps notice.

  2. Every week

    Tune

    Signals, scoring and messages adjusted against what reps report back.

  3. Monthly

    Report

    Pipeline created, meetings booked, and what changed, in one page.

  4. Monthly

    Plan the next play

    The next play or fix agreed with your sales leader, and built when your team is ready for it.

  5. Embedded

    Weekly review with Thom

    Pipeline review, rep coaching and the forecast, alongside the systems work.

What you get

  • Systems that keep workingThe automations, signals and plays stay current as your market moves.
  • A monthly pipeline reportWhat the systems produced, and what we change next.
  • New plays at your paceAdded one at a time, when your team is ready for the next.
  • Yours to take in-houseEverything runs in your accounts and is documented. Take it over any time.

Who it's for

Which tier?

Most teams choose Run & Grow. Choose Embedded if you also want sales leadership inside your team.

Run & Grow
GTM engineering as a service, steered by both founders: your CRM kept on point, your GTM plays tuned and grown, and a monthly report
Embedded
Everything in Run & Grow, plus Thom inside your sales team: weekly pipeline reviews, rep coaching, forecasting, and help with sales strategy and hiring
Best for
Teams that finished a CRM or GTM Engine build
Commitment
Monthly
Taking it in-house
Any time. It all runs in your accounts

Work with Influx Logic

Start with a 30-minute intro call.

Systems that keep working after the build, and get better every month. With Thom inside your sales team if you choose Embedded.

Let's talk

FAQs

What teams ask before starting Run & Grow.

Do we need this after a build?

No. Everything is documented and runs in your accounts, so your team can run it. Most teams keep us on because outreach wears out, automations need watching, sales tools and AI keep changing, and someone has to add the next play.

What is the difference between the two tiers?

Run & Grow keeps your CRM on point and grows your GTM plays, with a monthly pipeline report. Both founders steer it in either tier. Embedded adds Thom McAleer inside your sales team: weekly pipeline reviews, rep coaching, forecasting, and help with sales strategy and hiring.

How is Embedded different from hiring a VP of Sales?

A full-time hire is a full salary before they've proven anything. Embedded is part-time senior sales leadership focused on the pipeline review, the forecast, coaching and the plan, so the person you eventually hire walks into something that works.

Can we start Run & Grow without a build from you?

Usually not. We need to know how the systems were built before we can run them. If you already have systems in place, the Revenue Engine Assessment is the place to start.

Can we take it in-house later?

Yes, any time. It all runs in your accounts and is documented, so the hand-off is a meeting, not a project.