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Engineered revenue growth

Your reps should be selling, not searching...

We build data-driven sales systems that eliminate friction, empower reps, and drive predictable revenue growth for B2B teams.

Built on the tools you use

  • Clay
  • n8n
  • HubSpot
  • Salesforce
  • Pipedrive
  • Claude
  • ChatGPT
  • Slack
  • Microsoft Teams
  • Google Workspace
  • Outlook

The engine

From scattered data to predictable pipeline.

Your next deals are buried in a messy CRM and disconnected tools. We pull it all into one engine that cleans the data, catches buying signals and keeps new pipeline coming every week.

  • Trust your CRM again. Empower your reps with better data: records cleaned, deduped and enriched, with rules that keep them that way.
  • Reach buyers before they shop. We score every account against your best customers, watch for live signals like a new leader or a hiring push, and start the conversation first.
  • Reps start every call with a reason. Research done. First touch sent. Monday starts with conversations, not busywork.

How we work

Assess. Clean. Build. Grow.

Most revenue problems aren't caused by a lack of effort. They come from disconnected processes, unreliable data and systems that don't fit how your people actually sell. We find the bottlenecks, clean up your data, build the workflows, and keep improving them as you grow.

Revenue Engine Assessment

Data-backed insights across your go-to-market.

Know exactly where revenue is leaking before you spend another dollar fixing it. A clear, scored view of your go-to-market and a plan your whole leadership team can get behind.

How long

Three weeks, fixed fee

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CRM Optimization

Go to market with data you trust.

Your CRM should be your sharpest sales tool, not your messiest system. Clean, trusted data that powers every forecast, campaign and AI tool you run.

How long

Four to ten week build

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GTM Engine

Reach buyers the moment they're ready.

Pipeline that doesn't depend on referrals, luck or more headcount. Signal-driven outreach that reaches the right accounts at the right moment, every single week.

How long

First play live in about a month

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Run & Grow

Your revenue engine gets better every month.

Go-to-market moves fast. We stay on to keep your engine tuned, test what's new and launch the next play, so you get a GTM engineering team without the hire.

How long

Monthly, once a build is done

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Not sure where to start? Every engagement opens with a free 30-minute intro call. Let's talk.

Why teams choose us

Founder-led, start to finish.

25+

years leading sales teams and partner ecosystems

You work directly with the founders who design, build and run your systems. We pair decades of B2B sales leadership with hands-on GTM engineering, so what we build works in the real world, not just on paper.

FAQs

The questions we hear most from owners and sales leaders.

Who is this for?

B2B companies with a working sales team. You have a CRM and a customer base, but nobody whose job is to turn that data into pipeline.

What is go-to-market engineering?

Go-to-market is how a company finds, wins and keeps customers. GTM engineering builds the system behind it: clean data, buying signals and automation that tell your reps who to call, when, and why. Your team spends its time selling instead of searching.

What does Influx Logic do?

We build the systems behind B2B sales teams. The Revenue Engine Assessment is three weeks inside your go-to-market: how your team sells, who it should sell to and what to fix first. CRM Optimization cleans and enriches your CRM and builds the automations that keep it that way, like leads routed fast and alerts when a deal goes quiet. The GTM Engine builds the plays that create pipeline: new accounts found, lost deals revived and current customers grown. Start with either build, or both. Then Run & Grow keeps it all working and adds new plays each month, with Thom McAleer inside your sales team if you want him. Everything runs in accounts you own.

How is this different from hiring RevOps or a lead-gen agency?

A RevOps hire is a full salary and months to ramp, and usually stays focused on the CRM. A lead-gen agency brings its own lists and stops at booked meetings. We start with how your team sells, put the data you already have to work, bring in new accounts, and keep it all running in your accounts. And it's designed by someone who has run sales teams.

Do we need to buy new software?

Usually not much. We build on your CRM and add a data tool and a workflow tool where they earn their place, all in your name. You see the monthly running cost before we build anything.

Will this replace our reps?

No. The system does the research, the data entry and the follow-up reminders. Your reps have the conversations. You decide how much runs on its own. Real conversations go straight to a rep, and the system handles the noise: out-of-office replies, unsubscribes and wrong contacts.

What does it cost?

The 30-minute intro call is free. The Revenue Engine Assessment is a fixed fee, credited toward a build if you go ahead within 30 days. CRM Optimization and the GTM Engine are priced from the assessment, once we both know what's being built. Run & Grow is monthly, in two tiers.

What if we stop working with you?

Everything we build is in your accounts, documented, and keeps running. You can run it yourself, hire someone, or bring us back.

How fast will we see results?

The Revenue Engine Assessment lands in three weeks. CRM Optimization usually takes four to ten weeks. A GTM Engine's first play goes live in about a month, with a quick win alongside it, and we review what it produced at 90 days.

Work with Influx Logic

Start with a 30-minute intro call.

No pitch. You’ll learn what we do, and we’ll learn about your challenges. You’ll leave knowing whether GTM engineering can make a difference for your team, and where to start.

Let's talk